Forward Fruit

HOUSE OF ROHL SHOWROOM

To advance their presence and leadership in the luxury plumbing fixture market, Fortune’s Brands’ Global Plumbing Group desired a head-turning showroom that would put it’s premium and luxury brands Perrin & Rowe®, Riobel®, ROHL®, Shaws™ and Victoria + Albert® centerstage on theMart’s ground floor. To achieve this, we collaborated with architectural firm Valerio Dewalt Train (VDT) and Media Objectives at VDT to develop and execute the upfront project research, strategy, and branded environments visioning and design development. The result is a perfect marrying of architecture and brand to create an exploratory, interactive and luxurious showroom experience--conceptualized as an immersive boutique “jewel box”--that celebrates the heritage, craft, artistry and legacy of each distinct product line.

**Contracted with Valerio Dewalt Train (VDT) and Media Objectives at VDT to lead project research & strategy and visioning & design of branded environments elements of showroom.

fortune-brands_vdt_0007.jpg
fortune-brands_vdt_0013.jpg
fortune-brands_vdt_0018.jpg
fortune-brands_vdt_0019.jpg
fortune-brands_vdt_0022.jpg
fortune-brands_vdt_0026.jpg