To support the launch of JUST Egg, a plant-based egg product, we designed and produced a pop-up cafe on Pioneer Court, on a picturesque plot along Michigan Avenue. The ask was a temporary greenhouse. Our goal was to transform the experience of tasting a product for the first time into a lasting memory. Way-finding, menu coordination, custom millwork, brand education signage and whimsical display were all a part of this 3 day, one of a kind foot print. Marketing Agency: MKMCreative, San Francisco.
Services // Design, F & B Coordination, Production