Forward Fruit

POP UP GREENHOUSE CAFE

To support the launch of JUST Egg, a plant-based egg product, we designed and produced a pop-up cafe on Pioneer Court, on a picturesque plot along Michigan Avenue. The ask was a temporary greenhouse. Our goal was to transform the experience of tasting a product for the first time into a lasting memory. Signage, menu coordination, custom millwork, brand education signage and whimsical display were all a part of this 3 day, one of a kind footprint. Marketing Agency: MKMCreative, San Francisco.

Services // Design, F & B Coordination, Production

Photography // Lucy Hewett & Leah Fithian

As seen in AdAge

20190509_LCF_JUSTEgg_0005.jpg
Screen Shot 2019-06-16 at 10.21.41 AM.png
392CHICAGO_justegg_lucyhewett.jpg
20190509_LCF_JUSTEgg_0184.jpg
096CHICAGO_justegg_lucyhewett.jpg
051CHICAGO_justegg_lucyhewett.jpg
109CHICAGO_justegg_lucyhewett.jpg
20190509_LCF_JUSTEgg_0001.jpg
20190509_LCF_JUSTEgg_0004.jpg
20190509_LCF_JUSTEgg_0010.jpg
202CHICAGO_justegg_lucyhewett.jpg
216CHICAGO_justegg_lucyhewett.jpg
226CHICAGO_justegg_lucyhewett.jpg
428CHICAGO_justegg_lucyhewett.jpg
011CHICAGO_justegg_lucyhewett.jpg
20190509_LCF_JUSTEgg_0163.jpg
20190509_LCF_JUSTEgg_0035.jpg
20190509_LCF_JUSTEgg_0039.jpg